Bottomline Insight ideas to help your bottom line Incorporating QR Codes on business cards allows users to quickly pull up contact and company information and view companon a mobilefriendly personal landing page. Driven By Technology To keep pace with a changing industry, how one company changed itself. By John P. Palen Business Profile Corporate Graphics Inc. Owner: Glen Taylor, Taylor Corp. President: Dave Gahn (since 2006) Employees: 332 Location: Mankato, with branches in Mexico and China Description: Leading services in corporate identification technology and printing for the largest corporations and most recognizable brands. often easier to look outside an organization for answers when the way you do business seem to work anymore. Many industries are experiencing sweeping change, and the printing/graphics industry is no exception. If maximizing the investment in equipment challenging enough, the very nature of graphic design and printing is shifting from ink on paper to digital. Keeping up with the speed of technology has become a large part of the brain trust when strategizing for the future. But what if the whole way of thinking about your industry had to change? In 2009, Dave Gahn, president of Corporate Graphics Inc. minnesota BUSINESS December 2011 (CGI, a Taylor Corp. company), saw a shift happening from traditional printed collaterals for the mass market to virtual, permissionbased, context-relevant messaging to individuals. All this fueled by mobile devices. Since then, the company has pursued a lead position in corporate identification methodologies and technologies. Before they could communicate this vision and direction, Gahn and his leadership team had to invest in training and development. what they learned: Accept that your traditional business static. Some CGI employees and customers embraced technology quickly. Most were resistant. So Gahn and his team